News/Media | Rhinelander Toyota opens new facility

Rhinelander Toyota opens new facility

Jan. 03, 2014

RHINELANDER - Some people dream about opening their own restaurant, bar, or store. But one Rhinelander man dreamed about building a car dealership.

Now his dream has come true. Mike Aus moved to Rhinelander in 2003. He just opened the new building for his Toyota dealership at 1955 N. Stevens Street.

"To actually be standing in it today it really is surreal," says Rhinelander Toyota Dealer Operator Mike Aus. "It's almost unbelievable that it's happened because it just beautiful."

"It's just overwhelming to build a new state of the art dealership in the Northwoods of Wisconsin, you know some say it's a tough economy, we've done well and we're just so excited to be able to give back to the community in the Northwoods of Wisconsin," says Aus.

The new 32,000 square foot location features more service bays. And an updated guest lounge with a fireplace. Aus believes his new dealership will benefit the community.

"It represents growth for the city to see a brand new dealership of this size and it just represents success for the economy and growing," says Aus. "It's just nurturing for growth for the city and community of Rhinelander."

The new location also features a Hodag at the center of the showroom.

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